Immersive and interactive experiences
Spaces where people step into the story, move through it and take part in it.
I design and build rooms, journeys and launches where screens, light, sound and space tell one story. When it makes sense, the audience changes it with their presence, movement or choices.
I make sure it works for the people inside and for the brand: understood without instructions, worth sharing, and able to run for weeks or months.
Examples
5 examples
Porsche: A Launch Experience Built in Four Nights
Five immersive worlds and a realtime magma stand-by for a Porsche launch, delivered in four nights.
Utopía Coyoacán: A Street to Remember
A permanent four-screen room in Coyoacán where visitors relive and add to their neighborhood's memories.
Immersive King Tut: Magic Journey to the Light
A Tutankhamun room for Lighthouse Immersive: one world, four synchronized 12 m walls.
Vive Mi Selección: Mexico's First Immersive Football Experience
Procedural 3D and particles for Mexico's first immersive football experience, for FMF and OCESA.
Nike Is A Girl × Liverpool: Momento Mágico
Pitch won: the launch platform for Nike Is A Girl in Mexico — an immersive garden, a Liverpool corner and an AI try-on that connects to checkout.
What’s included
Concept and journey
What visitors feel on the way in, inside and on the way out.
Screen and projection content
Worlds and animation made for each wall, screen or surface.
Interaction
What the audience does and how the experience answers.
Integration and install
Coordination with production, on-site testing and opening.
Documentation
Material so the experience lives on social and in the agency’s case study.
When it makes sense
- A product launch that has to feel like an event.
- An exhibition or permanent space that needs room-scale content.
- A brand that wants its audience to live the concept first-hand.
- A public or cultural space where people take part and leave something of their own.
How I work
- 01
Concept
Story, journey and what visitors should remember.
- 02
Previsualization
Mock-ups and simulations of the space before production.
- 03
Production
Content, interaction and testing in stages.
- 04
Install and run
Installation, on-site tuning and support at opening.