FMF · OCESA2022
Vive Mi Selección: Mexico's First Immersive Football Experience
A 20-meter mapped room that puts fans inside the history of the Mexican national team, down to the grass under their feet.
The challenge
Turn the history of the national team into an emotional walk-through, from the locker room to the most memorable plays, at the scale of a large projection room, ahead of the Qatar 2022 World Cup.
The idea
An approx. 20 m room with multiple mapped walls and an interactive floor recreating the pitch on artificial grass, responding to each moment of the narrative, with audio recorded at Estadio Azteca.
My part
3D design, procedural and particle animation, 3D motion graphics, shading and 3D lighting for the room's content. Direction by Cocolab.
- of projection and interactive material
- 2,119 m²
- projectors
- 58
- computers
- 18
- main room
- ~20 m
Outcome
Ran for its full season, from its June 8 opening to August 21, 2022, at the Pabellón Este of Palacio de los Deportes.
The challenge
Turn the history of the national team into an emotional walk-through, from the locker room to the most memorable plays, at the scale of a large projection room, ahead of the Qatar 2022 World Cup.
The idea
An approx. 20 m room with multiple mapped walls and an interactive floor recreating the pitch on artificial grass, responding to each moment of the narrative, with audio recorded at Estadio Azteca.
My part
3D design, procedural and particle animation, 3D motion graphics, shading and 3D lighting for the room's content. Direction by Cocolab.
- of projection and interactive material
- 2,119 m²
- projectors
- 58
- computers
- 18
- main room
- ~20 m
Outcome
Ran for its full season, from its June 8 opening to August 21, 2022, at the Pabellón Este of Palacio de los Deportes.
Behind the scenes
Credits
- Creative direction
- Felipe Linares (Cocolab)
- Production
- Cocolab
- Clients
- FMF · OCESA