Info

Creative Director & Creative Technologist · Mexico City

I'm Ethan Nava, a Creative Director and Creative Technologist based in Mexico City. For about eight years I have worked between aesthetics and technology: live shows, activation games, immersive experiences and real-time content for brands, artists and institutions.

My work runs from art direction to building the system that runs on show day: procedural worldbuilding in Houdini, worlds and VFX in Unreal Engine 5, motion capture and audience interaction.

Path

  1. 2018 — PresentEthan Nava (freelance)Creative Director & Creative Technologist
  2. 2025 — 2026WeMakeArt Director · 3D Lead · Unreal Engine Artist · external collaborator
  3. 2022 — 2024R3ALID@DTechnical Artist
  4. 2021CocolabMotion Graphics Artist · Unreal Engine Artist · freelance, per project
  5. 2018 — 2023Centro de Diseño, Cine y TelevisiónStudies

Clients

Brands

  • Nike
  • Netflix
  • HBO
  • Porsche
  • Meta
  • Amazon Music
  • Heineken
  • AXE
  • Coca-Cola
  • Takis
  • FUD
  • Mary Kay
  • Sesderma
  • Liverpool
  • El Palacio de Hierro
  • Viva Aerobús
  • TAF
  • 1DOC3

Institutions, festivals and media

  • Pumas UNAM
  • AICM
  • Volando Contigo
  • Lighthouse Immersive
  • FMF
  • OCESA
  • Gobierno de la Ciudad de México
  • Festival Ceremonia
  • Flow Fest
  • EDC México
  • Vaivén Festival
  • OFFF MX
  • PDA
  • CENTRO × Meta × Alejandro Magallanes

Artists

  • Kenia OS
  • Enrique Bunbury
  • Gera MX
  • María Becerra
  • Camilo VII
  • The Warning
  • The Wookies
  • LEX MX
  • Santa Fe Klan

Stack

Direction

  • Art direction
  • Creative concept
  • Experience design
  • Pitching
  • Leading 3D teams

Formats

  • Phygital and interactive experiences
  • FOOH / DOOH
  • Live show visuals
  • Brand games
  • Immersive rooms

Tech edge

  • Houdini FX
  • Unreal Engine
  • Adobe After Effects
  • DaVinci Resolve
  • TouchDesigner
  • ComfyUI
  • Seedance 2.5 prompting
  • Midjourney prompting
  • Motion capture (Shogun / Vicon, OptiTrack, Rokoko, Move AI)
  • C++
  • JavaScript
  • HTML & CSS
  • Vibe coding
  • Rhinoceros 3D
  • Figma
  • Blender
  • MediaPipe
  • Meta Quest

Got a pitch, a show or an activation coming up?