Real-time worlds for brands, artists and spaces.
Art direction and real-time technical direction: from Houdini to Unreal Engine 5, from a pitch to a phygital installation. Live shows, activation games and immersive experiences from Mexico City.
I have worked with
- Nike
- Netflix
- HBO
- Porsche
- Meta
- Amazon Music
- Heineken
- AXE
- Coca-Cola
- Takis
- FUD
- Mary Kay
- Sesderma
- Liverpool
- El Palacio de Hierro
- Viva Aerobús
- TAF
- 1DOC3
Selected work
8 projects
A Virtual DJ the Crowd Steers Live
A virtual DJ, a live crowd and one hour of realtime worlds that change with every vote.
View case DJ Silver- DJ Silver: A Virtual DJ the Crowd Steers Live. Heineken Silver, 2023
- Netflix Atlas: The Robot That Landed in the Wrong Place. Netflix Latinoamérica, 2024
- Porsche: A Launch Experience Built in Four Nights. Porsche, 2025
- FUD Cheese Rush: Quesitos vs. Pizzitas. FUD, 2026
- AICM: A Year of Mexico on Cylindrical Screens. AICM, 2025
- Nike Is A Girl × Liverpool: Momento Mágico. Nike México (Nike Kids), 2026
- Vgly S2: A Virtual Concert in a Playable Game. HBO Max
- The Mind: Procedural Tools for Building Worlds. Personal project, 2022–2023
What I do
All services →Creative direction
The central idea of a campaign or platform, and everything that follows from it until it exists in the world.
Worldbuilding
A world of its own for your brand: rules, story, aesthetics and rituals people can step into, remember and come back to.
Immersive and interactive experiences
Spaces where people step into the story, move through it and take part in it.
Activations and games
Games and experiences for events and festivals that people want to play, replay and share.
Shows
Visuals for concerts, festivals and brand shows: a world for every song, in sync with the music.
FOOH
Videos where something impossible happens in a real place in the city, made to stop the scroll.
OOH
Content for screens in airports, stadiums and billboards that reads from afar and sticks.
Brand animation
3D animation and characters for campaigns, social, screens and events.
Music videos
Music videos and artist content with digital worlds, characters and effects.
Art direction
A project’s visual language: how it looks, how it feels and why.
Event booth design and build
Booths and brand spaces for expos and events, from design to build, with the experience built in.
Web design and development
Websites and web experiences for brands, from a campaign landing page to a web app connected to the store.
For agencies
How I join your project
- 01
Creative and art direction
I develop concepts from a brief or give visual shape to an idea from your team. I set the tone and visual language so the experience feels true to the brand.
- 02
Interactive experience design
I design what the audience does and how the experience responds. When an interaction needs testing before production, I build a prototype or a working demo.
- 03
3D production and technical direction
I produce 3D visuals, VFX and real-time content. Depending on the scope, I coordinate artists and see the technical integration through to installation.
Got a pitch, a show or an activation coming up?
- Phone
- +52 55 3060 2263
- @ethan_nava (opens in a new tab)