Activations and games
Games and experiences for events and festivals that people want to play, replay and share.
I make brand games for booths, festivals and activations, from the idea to the finished game running on site. They are played with the body, physical controllers, a phone or VR, depending on the space.
A good brand game draws a line, is understood in seconds and leaves something measurable: sign-ups, data, content or time with the brand. The brand lives inside the mechanic, beyond the logo on screen.
Examples
3 examples
FUD Cheese Rush: Quesitos vs. Pizzitas
A PvP arcade game at EDC México where every hit melts cheese, for FUD.
Takis DJ Hero: A Turntable Game at Coachella
A turntable rhythm game for Takis at Coachella 2025, from art direction to code.
DJ Silver: A Virtual DJ the Crowd Steers Live
A virtual DJ, a live crowd and one hour of realtime worlds that change with every vote.
What’s included
Concept and mechanic
What you play, how you win and where the brand comes in.
Art and characters
The game’s visual design, aligned with the campaign.
Full development
The game built, tested and ready to run at the event.
Controllers and hardware
Motion detection, buttons, turntables, platforms or VR.
Data and prizes
Player sign-up, leaderboards and winner mechanics.
When it makes sense
- You have a booth or activation at a festival and need something that draws a line.
- The brand wants sign-ups or audience data in exchange for an experience worth having.
- You want a competition people will film and post.
- You need an experience that runs for weeks on a touring booth.
How I work
- 01
Mechanic
A game idea understood in seconds.
- 02
Prototype
An early playable version to test fun and timing.
- 03
Production
Art, code and hardware.
- 04
Event
On-site testing, operation and a participation report.