FOOH
Videos where something impossible happens in a real place in the city, made to stop the scroll.
FOOH (fake out of home) blends a real street shot with visual effects: a robot landing on a building, a billboard bursting, a façade turning into a factory. It works because people recognize the place and can’t believe what they see.
I handle the idea, the shot and the effects, with the realism a piece needs to be shared while the brand stays the hero. The audience knows it’s fiction, and that is exactly why they enjoy it and pass it on.
Examples
2 examples
Netflix Atlas: The Robot That Landed in the Wrong Place
A Netflix FOOH where J.Lo's robot crash-lands through a Mexico City landmark.
AXE Ceremonia 2024: The Billboard That Burst
A FOOH lineup reveal for AXE Ceremonia 2024: a billboard bursting with inflatables.
What’s included
Idea and script
What happens, where, and how the brand is revealed.
Plate
Location, angle and shoot planned for the effects.
Visual effects
Destruction, simulation, characters and photoreal compositing.
Versions
Vertical and horizontal formats for each platform.
When it makes sense
- A premiere, launch or festival that needs a viral piece for social.
- You want the impact of a giant billboard without building it.
- The brand wants to show up in an iconic place in the city.
How I work
- 01
Idea
Concept and location.
- 02
Animatic
Motion and timing approved before production.
- 03
Production
Shoot, effects and compositing.
- 04
Delivery
Final versions ready for paid media.