AICM2025
AICM: A Year of Mexico on Cylindrical Screens
Two new pieces a month about Mexico, designed for the airport's giant cylindrical screens.
The challenge
Create all the content for giant cylindrical screens at Mexico's busiest airport, a format that required adapting every piece as flat, standard 3D or anamorphic 3D. The airport wanted representative Mexican culture, changing with the season and the calendar.
The idea
A rotating program of two pieces per month: jacarandas in anamorphic 3D, the monarch butterfly migration, Mexican gastronomy, floating textiles that travel from screen to screen, and an abstract piece on Mexico's literary diversity.
In parallel, a second line of 3D and anamorphic demos for brands.
From cylinder to floor
- 01
Cylinder template
The real geometry of each screen.
- 02
Anamorphic camera
Perspective built for the traveler's point of view.
- 03
Three outputs
Flat, standard 3D or anamorphic, depending on the space.
My part
All concept, 3D, animation and output for both lines.
- new pieces a month
- 2
- months on air
- 12
- passengers at AICM in 2025
- 44.6 M
Outcome
The cultural content ran for a full year at the airport, which handled 44.6 million passengers in 2025.
The challenge
Create all the content for giant cylindrical screens at Mexico's busiest airport, a format that required adapting every piece as flat, standard 3D or anamorphic 3D. The airport wanted representative Mexican culture, changing with the season and the calendar.
The idea
A rotating program of two pieces per month: jacarandas in anamorphic 3D, the monarch butterfly migration, Mexican gastronomy, floating textiles that travel from screen to screen, and an abstract piece on Mexico's literary diversity.
In parallel, a second line of 3D and anamorphic demos for brands.
From cylinder to floor
- 01
Cylinder template
The real geometry of each screen.
- 02
Anamorphic camera
Perspective built for the traveler's point of view.
- 03
Three outputs
Flat, standard 3D or anamorphic, depending on the space.
My part
All concept, 3D, animation and output for both lines.
- new pieces a month
- 2
- months on air
- 12
- passengers at AICM in 2025
- 44.6 M
Outcome
The cultural content ran for a full year at the airport, which handled 44.6 million passengers in 2025.
Behind the scenes
Stack
Unreal Engine · Houdini
Credits
- Client
- AICM
- DOOH media owner
- Volando Contigo